Is your competition leaving you in the digital dust?
Do you know where your website ranks in search engines? Google your business – are you in the top 3 results for your key services or product offering? If you answered no to these two questions (or yes to the first) it might be time for some search engine optimisation.
Search engine optimisation (or SEO for short) is the art of threading together technical and content improvements to make it easier for search engines to both find your website, and push it higher up the results page.
Fortunately, at ninetyblack, we have both technical SEO and content experts to help your pages climb. Get ahead of the curve, attract high-quality traffic, and ultimately boost your conversions!
Here’s how ninetyblack can help you get the right traffic to your site.
Understand your current position
When you work with us as your SEO agency, we will start with a full assessment of where you are currently performing online. We carry out an audit using industry-leading tools of your existing SEO, keyword rankings, metadata review, and website content, as well as what your competitors are doing so we know what we need to optimise.
Make an action plan
Once we have got to know each other better, we’ll put together an SEO strategy for your website. This includes keyword research, content and image optimisation opportunities, any current site issues, and speed and mobile optimisation. How much you choose to implement yourself is up to you, or have us do all the hard work with one of our monthly SEO packages.
68%
of online experiences start with a search engine.
Most people won’t look past the first 3 search results, never mind onto a second page. If search engines like Google and Bing aren’t finding your website easily, your target audience won’t be able to, either. And with 92.96% of global traffic coming from Google Search, Google Images, and Google Maps, Google is the place to be ranking highly!
Advantages
Technical & On-page SEO
Keyword Research
Competitor Research
Content Writing
Local & Tourism SEO
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Ecommerce SEO
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Ongoing Agency Support
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We’re so happy with the SEO improvements that ninetyblack did for our website! They were able to increase our new users by 80% in the six months after the work was done, and our conversion rate increased from 0% to 1.6%. The website loads much faster, and we’re now regularly the number one organic result on Google for “wardrobes taupo”. We’re so grateful for their help in growing our business’s online visibilty.
Wardrobes By Design
Jeff Page
Top SEO questions we get asked a lot
The first thing you want to think about when writing a new page is “what question am I trying to answer for the user?” – whether it’s an informational blog post, a new product page, or a new service offering. Write your content as if it’s going to be read by a real person. This is key not just for a better reader experience, but because search engines like Google can now tell if your content has been “over-optimised” just to appeal to search engines, and even detect if you used an artificial intelligence copywriter.
Need help with your content? Get in touch with our agency’s content writers and marketers.
Unfortunately, SEO is not something you can just do once, wash your hands of it, and never touch another keyword tool ever again. For one thing, keeping your website up to date with latest happenings, news, products and so on is not only good for your users, it’s also good for your rankings. When you have a living, evolving website, there will inevitably be SEO-crucial things that get missed over time.
Staying on top of your search engine optimisation will help you maintain your rankings. If you need help doing this, we can sort you an ongoing SEO agency support package.
Thinking about adding a paid marketing campaign to the mix? Good SEO works hand in hand with digital pay-per-click advertising like Google Ads. If your website is well structured with interesting, unique information, your ads will be more likely to perform well. Also, because SEO can take a while to ramp up and start showing results, running a great Google Ads campaign can help you get results in the short term while you wait for your search engine optimising to pay off.
Similarly, running Google Ads can help you with your organic keywords, as it can show you higher traffic or more valuable search terms you might’ve otherwise missed.
No way! To put it simply, SEO is a set of best practices for optimising your website. It takes into account both good user experience and what search engines look for in a useful site. In the past, some less scrupulous agencies might have opted for underhanded tactics (or what’s also known as “black hat SEO”) to artificially inflate search rankings, but search engines are much smarter these days and quickly spot when this is happening. Search engines now actively punish websites that engage in “spammy” behaviour, like stealing or duplicating content, stuffing pages with irrelevant keywords, hiding things in the code or behind other elements on the page.
We are proudly a “white hat SEO” agency – meaning we will work to the betterment of your site, your business, and your users – in a holistic, reputable fashion.
