Brightening PURE's Brand Identity
- Branding
- Design
- Ideation
- Merchandise
Brand refresh for innovative LED lighting experts PURE
CLIENT
PURE has an excellent reputation across New Zealand, delivering innovative LED lighting solutions paired with excellent service.
They needed a way to distinguish themselves from the “hot” competition, to enable their lighting products to stand out on the shelves.
SOLUTION
In a sea of green and yellow packaging, Pure LED, now known as PURE, were determined to transform their logo and branding into something that matched their excellent quality and service.
ninetyblack collaborated with PURE on a rebrand, including a new logo, stationery refresh, vehicle branding and new catalog designs.
Off Grid Electrical
Penny Homes
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