Lake Taupo Hospice Defining strategic direction
- Design
- Marketing
- Publication
Designing a stand-out Strategic Direction Document for Lake Taupo Hospice
CLIENT
The Strategic Direction Document is a significant document for Lake Taupo Hospice and formally captures their focus, challenges and future direction as a charitable organisation.
SOLUTION
Crafting a creative design for a text-heavy document that ensures legibility, keeps the document interesting, and doesn’t lose the reader’s attention.
DESIGN ELEMENTS
- The high contrast photography and bold typography underline the importance of the document.
- Arrows and triangles used as design elements represent ‘moving forward’ and ‘giving direction’.
- The yellow/orange tones are used to highlight the importance of the document.
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