Branding, logo and stationery for Obsidian Insurance
CLIENT
It’s always exciting to be a part of the launch of a new business! There’s no doubt it is pivotal to get the look and feel right, to ensure it resonates well with the target market and makes an impact.
So we were thrilled when when Olivia at Obsidian Insurance got in touch to create her brand profile from scratch.
SOLUTION
Understanding what she was looking to achieve in her business goals and her vision was the first step in developing a business name and logo.
From there it was about developing a concept and nailing a result that would not only stand out, but take the business through its initial years of growth.
DESIGN UPDATES
Our logo was developed to be modern and future-proof. It is a distinctive mark and brand that seeks to present Obsidian as a forward-thinking, professional, strong organisation.
The graphic element is constructed using geometric shapes, refining a strong, bold approach.
The typographic element is designed to complement and enhance the logo graphic. Existing in harmony, it neither dominates or becomes insignificant.


