CLIENT
Taupo’s Floatplane is a tourism business with a difference. Their unique flightseeing experiences offer incredible vistas over the Central Plateau, taking off and landing from Great Lake Taupo itself.
They needed a new website with booking platform to offer visitors a seamless booking experience.
SOLUTION
We built a modern, responsive website with an integrated booking platform to bring an easy, user-friendly booking process. Loaded with information and beautiful pictures, customers know what to expect from their chosen experience.
Google Ads were also created to drive visibility and bookings in the hotly competitive tourism market.
WEBSITE AND USER EXPERIENCE
The headline for the landing page is a beautifully shot video of the float plane tours, showing visitors straight away what to expect.
The site was designed to be mobile responsive, to allow visitors to find their tour and book quickly on the fly.
Bookings are made on an integrated platform, allowing users to stay on the site, view real-time availability and receive instant confirmation.
WEB
GOOGLE ADS
As tourists often don’t have the benefit of local knowledge, the first place many turn to to find things to do is Google. For a tourism business, it is therefore essential to be featured at the top for your relevant searches.
We created a highly targeted campaign on Google Search, using responsive and dynamic ads, to drive visibility and revenue from online bookings.
As a result, the ads consistently provide over 800% return-on-investment, and even hitting up to 3000% in peak season.
MARKETING COLLATERAL
As a long-standing client, ninetyblack have been designing print and digital marketing collateral for many years.
